LinkedIn Insight Tag

Table of Contents

A) Create a LinkedIn Insight Tag

First, you need to generate a LinkedIn Insight Tag from your LinkedIn Ads account.
Log in to your LinkedIn account and go to https://www.linkedin.com/campaignmanager/.
You are on the “Ads account” that you just created.
Now go to the “Analyze” tab from the left panel and select “Insight Tag” from the dropdown menu.

You will see 3 options. Choose Tag Manager Code.

Copy Your partner ID

B) Add “LinkedIn Insight Tag” to Website via GTM

Go to tagmanager.google.com and sign in.
Select your account and your container.
In the New Tag box.

Click Add a new tag.

Click Tag Configuration, then select Discover more tag types in the Community Template Gallery
Search for LinkedIn InsightTag 2.0.

Add the partner ID from your Insight tag into the Partner ID field.

(Partner ID copied from LinkedIn in Step 3 A)

Add a trigger and click Add. To select all pages, click the checkbox next to All Pages.

Rename Your Tag and Click Save.

Once Tag Created then click Submit in the upper-right corner to publish your container version.

Once you click on submit the click on publish button on the upper-right corner

Then Click Skip, And That’s Set!

LinkedIn Conversion Setup

Login to your “LinkedIn Ad account” and navigate to the “Analyze > Conversion Tracking” tab.
2. Click on the “Create conversion“ button and select “Insight Tag conversion“ from the dropdown menu.
3. Now name the conversion as “Thank You Page” and Select “Lead” as “Conversion Behaviour” from the dropdown.

Select “Tag Manager”.

Now select “Event Specific”. Copy the “Partner” and “Conversion” Id. And then open GTM.

Click on New Tag.

Now create Tag and Trigger.
Click on “Tag configuration”. Select “LinkedIn InsightTag 2.0” from Gallery and enter the Partner ID and Conversion Id here.

Click on “Trigger”. Select “Page View” and then do the following mentioned in the below screenshot.

Now Save the Tag-Trigger and submit the changes in GTM.
Go back to LinkedIn. Click on “Next Step”.

Here, you can select the campaigns (if you’ve created any) that will be optimized for the event we just created.

Note: Since no campaigns have been created yet, it’s blank now. We’ve shared another screenshot below of how it looks when campaigns are present.
Finally, click on “Create,” and you’re all set.

Screenshot: If there are any campaigns available on LinkedIn

Nitesh Kuchhal

Nitesh Kuchhal is an Alumnus of IIM Calcutta (2011-13). He has over 6 years of experience in Digital Marketing. He is the founder & CEO of a Gurgaon based Digital Marketing & Digital Product Startup - Purple Brick Consulting.