RECOMMENDED SETUP

Table of Contents

Google Analytics GA4

Create “Google Analytics 4″ Account

Log in to your Google account and go to https://analytics.google.com/analytics/
Click on the “Start Measuring” Button.

3. You will see the Account Setup screen.
Provide the website name as “Account Name” and then click on the “Next” tab.

4. You will now see the property setup screen. Provide your website name as “Property Name” , select India as “Reporting Time Zone” and Indian Rupee as “Currency”.

5. Provide the details “About Your Business” by selecting the option relevant to your business, such as Industry Category and Business size. Then click on the “create” button.

6. Now select the business objective “Get Baseline reports” and click Create.

7. Once you click the Create button, the Google Analytics Terms of Service Agreement popup will appear, prompting you to accept their terms and conditions.

8. Select “Country” as India, and check the relevant boxes to accept the Data Processing Terms. Then click on “I Accept” button.

9. Now a new window will appear. Then select “Web”.

10. Set up the data stream by adding “Website address”, and the website name as “Stream” then click the Create Stream button.

11. It will land you on the “Data collection” screen. Click on the “Continue to home” button.

12. Now Click on the “Save” button.

Congrats!!! You have successfully made GA4.

Connect “GA4” to your WordPress Website

Install “Google Analytics” WordPress Plugin

Go to your WordPress Dashboard.

2. Click Plugins → Add New.

3. Type “GA Google Analytics” in the search box. Since the plugin supports GA4, it will integrate it with your WordPress site.

4. Click the “Install Now” button and then “Activate” the plugin.

Configure the plugin once it is activated.

1. Go to Plugin → Installed Plugins → Settings

2. Visit the “Plugin Settings” panel

3. Copy and paste the “Tracking ID” you find on the “Google Analytics Tracking Code” page. (Note: Process of finding GA Tracking ID in GA4 has been explained below. Please check.)

You must check the “Google Tag” and “Include tracking code in page head (via wp_head)” boxes that set up Google Analytics on the WordPress website.
Click on “Save Changes”

4. Click the “Save Changes” button.

Process to find GA Tracking ID in GA4

Login your GA4 account.
Click on Setting then Data Stream option. Click on the website at last.

A new window will appear. Copy the ID from the top right hand side.

Check Real-Time Traffic in GA4 to ensure it’s installed properly.

Open any page on your website.
Login to Google Account and then open GA4 account by clicking on the following link https://analytics.google.com/analytics/web
Navigate to the Reports tab.

4. Then click on “Realtime”.

5. Go to “Page View” under “Event count by Event name” Card.

6. You will see different event parameters. Choose “Page-location”.

7. Now you can see the Page URL.

Note:

1. Check Real time Traffic for All Pages of your website.

2. GA4 takes a couple of minutes to show the data in Real Time Report.

Google Search Console (GSC)

Create “Google Search Console” Account

Login to your Google Account and go to Google Search Console website (https://search.google.com/search-console).
Click on the “Start Now” button.

3. Now enter the domain (e.g- xyz.com) and click “Continue.”

4. Now you will see a box of “Verify domain ownership via DNS record” where you will choose a verification method to verify ownership of your website.

Share TXT code to learn@thepurplebrick.com

Choose the default option “TXT (recommended)”.Copy this code and send it to us at learn@thepurplebrick.com. We will add the TXT code on the Server.

Note: You can watch the Video to know the process of adding TXT code on the Server.

// Adding the TXT code to the Server depends on the Hosting provider. The Video explained the process of “Big Rock”..//

2. Once we add the TXT code on Server, we will inform you..And then, you need to open GSC and click on the “verify” button highlighted in the above screenshot..

You are all set. You will start seeing the data in GSC within 48 hrs..

Facebook Ad

Create Facebook Profile if you do not have Facebook Profile

Create a Personal Facebook profile with the same name that appears on your Government Id, like Aadhar card.
One person should have only 1 profile.
Add a Backup email and phone number to your Facebook profile.
Enable 2-step verification.
Then start following the steps of “Access to your Personal Facebook Ad Account” process.

Access to your Personal Facebook Ad Account

Facebook provides users with one personal Ad account to run advertisements on the platform. Below the steps are listed.

2. You will see the personal Ad account.

Create Facebook Page

Login your facebook account.
Click on “Pages” from the left panel.

3. Click on “Create New Page”.

4. Add “Page name” and “Category” that best describes your facebook page.

5. Add the other details and click on the “Next” button.

6. Add Profile Picture and Cover Photo if you have. It’s optional. Then click on “Next”.

7. Click on the “Skip” button.

8. Click on Next button

9. Click on “Done” tab.

10. You are all set.

LinkedIn Ad

Create a LinkedIn Profile if you do not have one

Google the steps of creating the LinkedIn Profile.

Create a LinkedIn Business Page

Log in to your LinkedIn account.
Click the “For Business“ icon in the top-right corner of your LinkedIn homepage. Then click on “Create a Company Page”.

3. Choose “Company” as Page type

4. Enter the required information, check the verification box and click on the “Create page” button to publish your LinkedIn company page.

5. You will see a new window.. Fill all the Information and save it.

6. That’s it! You have successfully created a LinkedIn business page.

Create an “Ad account” in “LinkedIn Campaign Manager”

2. Now you will see a window. Click on the “Create Ad” button.

3. You will be redirected to the “LinkedIn Campaign Manager” interface where you need to create an Ad account.

Write “Ad account Name” (Use your Website/Business Name as Ad account).
Add your LinkedIn Page by searching the name.
Choose INR as currency.

4. That’s it..It’s done.

Nitesh Kuchhal

Nitesh Kuchhal is an Alumnus of IIM Calcutta (2011-13). He has over 6 years of experience in Digital Marketing. He is the founder & CEO of a Gurgaon based Digital Marketing & Digital Product Startup - Purple Brick Consulting.

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